High-ticket work needs a longer journey. Manage it.
Roofs, solar arrays and major home improvements are considered purchases: weeks of research, multiple quotes, big decisions. The winner is usually the firm that stays present without pestering.
The high-ticket journey
Longer consideration changes every stage:
- ✓Demand — Google for active intent, Meta for inspiration, retargeting to stay present
- ✓Nurture — education and proof across the weeks a household deliberates
- ✓Quotes — high values, multiple bidders: progressed with reasons, not nags
- ✓Reviews and referrals — the trust engine that wins the next street over
Creative and proof do the selling
Before-and-after work, real installations, named reviews: considered buyers buy evidence. We manage the campaigns and the review engine that feeds them.
Recovery is worth thousands per win
At high-ticket job values, a single recovered quote can pay for the system for a year. Quiet quotes and past enquiries are chased to a decision — politely, on a schedule, with your approval.
Questions
The honest answers.
Google or Meta for solar and roofing?+
Both, with different jobs: Google captures active intent; Meta creates and retargets demand for considered, visual work. Budget split follows your job values and patch.
How long is the buying cycle?+
Often 4–12 weeks for high-ticket work. That's why nurture and quote follow-up matter more here than in any other trade.
Do you write the ads and creative?+
We manage campaign creative within package boundaries — defined volume at each level, with your photos and proof doing the heavy lifting.
What does it cost?+
Packages start at £999/mo plus VAT with ad spend separate. High-ticket firms usually fit Growth or above — the Journey Review will say.
Find the part of your customer journey worth fixing first.
A free 30-minute Journey Review. We identify the highest-value gap and tell you what should happen first.