More installs booked. More service plans renewed.
Heating and HVAC runs on urgency in winter and planned work in summer. The journey system manages both — from breakdown search to booked install to next year's service.
The heating & HVAC journey
Where the revenue actually sits across the year:
- ✓Winter — breakdown and replacement demand: Google captures it, instant response books it
- ✓Install quotes — high value, easily lost to silence: chased to a decision
- ✓Summer — AC and planned work: Meta and retargeting build the pipeline
- ✓Every completed job — a service plan, an annual service, a future replacement
Servicing and renewals are the compounding engine
A boiler installed today is a service due every year and a replacement in 10–15. Service reminders, plan renewals and review requests turn install customers into recurring revenue — automatically, with your team approving the touchpoints.
On the systems heating firms already run
Joblogic, Simpro, BigChange, Commusoft and common CRMs stay the system of record. One recent batch for a UK heating and AC firm: 38 agent-handled leads, 7 installs booked at ~£2,500 average — roughly £17,500 of work (one batch, one firm; baselines differ).
Questions
The honest answers.
What marketing works best for heating companies?+
Google for breakdown and replacement intent, retargeting for considered installs, and your own customer database for servicing and renewals — usually in that order. The Journey Review picks the mix for your patch.
How do we smooth the seasonal dips?+
Summer AC demand, planned installs sold in spring, and a servicing book that bills year-round. The retention engine is what flattens the curve.
Can you work with our job system?+
Yes — Joblogic, Simpro, BigChange, Commusoft and others. See our AI-for-Joblogic and related integration pages for the detail.
What does it cost?+
Packages start at £999/mo plus VAT with ad spend separate. The free Journey Review tells you which level fits before you commit.
Find the part of your customer journey worth fixing first.
A free 30-minute Journey Review. We identify the highest-value gap and tell you what should happen first.